The Bright Business Suite

When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.

Geez ... isn't there any fun in email marketing anymore?

Thankfully, there are plenty of email marketing geeks out there (ourselves included) that dothink all of that's kind of fun. But these less glamorous aspects of email marketing -- though critical to your campaign's success -- don't paint the entire picture of what amazing email marketing really is.

The good news is that all templates can be used within AtemisCloud emailing. Select the one you like from any other website, copy / paste, adapt and send it to all your contacts into your CRM. The power of AtemisCloud is the natural integration of all CRM and Marketing modules. No Export / Import needed anymore for each emailing. 

1. Starbucks

This newsletter from Starbucks covers a lot of information: instructions for the pour-over method, a call-to-action to shop for a new product, recipes for summer floats, and so on.

To make this more easily scannable, the folks at Starbucks paired these short descriptions with high quality images. (You can practically hear the coffee being poured over ice in the first image.) Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic.

In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. These logos support the text by setting the recipient's expectation up front. In other words, they know that clicking through to browse more recipes will ultimately direct them to Pinterest.

2. Michael Kors

Sometimes, newsletters are all about product advertisement and that’s not necessarily a bad thing. Acquiring more sells is a matter of good presentation. With quality photos and a great, contrasting background, you’re on your way to create a newsletter that really sells.

3. Apple

This holiday email from Apple balances white space with product displays to create a really interesting experience.

While the products all share a similar color scheme, what's really compelling is their positioning. By strategically arranging the products, Apple was able to create visual patterns that alternate throughout the email. 

4. Burberry

This email design by Burberry is a great visual solution to showcasing their brand’s iconic trench coat and reinforcing brand awareness. The design manages to achieve instant recognition thanks to the tan color palette and diverse shots of the signature coat. The choice of typefaces are clean and clear and the consistent grid lets the reader follow the visual story very easily. A simple, streamlined and easily recognised design.